NTT DATA recommends the adoption of a marketing transformation strategy, as it offers a full-suite of digital marketing transformation services to penetrate consumer insights

Bangkok – 22nd August 2022, NTT DATA (Thailand) Co., Ltd., a subsidiary of NTT DATA Corporation and a global digital business and IT service leader, supports a move towards marketing transformation for Thai organizations to meet customer demands in the digital age with its Full-suite Digital Marketing Transformation services that will comprehensively enhance digital marketing activities’ efficiency. It cited the case of a leading Chinese-Swedish automaker, where strategic planning and using digital marketing technology helped boost sales by 30%. While digital marketing is important, it is essential to make sure that one’s strategy is effective. The Company raised concerns about organizations getting off the right track after a report revealed that many organizations reverted to investing in traditional advertising to access customers. Consumers are now tired of the virtual world, digital advertisements and online engagement. A report compiled by NTT DATA, Dx Spotlight Feature Asset, found that only 4 in 10 organizations realized they are able to deliver a digital experience to customers effectively.

Mr. Hironari Tomioka, President and Chief Executive Officer at NTT DATA (Thailand) Company Limited, stated that marketing in the digital age is developing and changing at a fast pace, especially in this post-pandemic period where digitization has changed consumer behavior in so many ways, including their shopping behavior, how they make transactions and remote work. Consumers are looking for prompt response, and therefore a positive digital experience and access to individual customer insights are central to marketing transformation in Thailand, as it is key to access clients and increase sales.

To this end, NTT DATA is ready to provide Full-suite Digital Marketing Transformation services, to support and drive marketing transformation forward, from providing advice on strategic planning, checking current tools, selecting suitable technologies and digital marketing tools, to planning marketing analyses, in order to review processes and maximize the tools’ efficiency. It also supports a move toward data-driven organizations transitioning to a new form of marketing. The Company’s digital marketing services will enable organizations to achieve the 5Cs of marketing, which stand for customer data, CRM, commerce & analytics, contents, and collaboration & connection, to understand consumer insights and the changing marketing environment through five following services.

1. Marketing / CX Strategy: Designing marketing strategies to support sustainable growth, work plan assessment, digital marketing planning and analysis of target customers, existing customers, competitors, the marketing environment and capabilities of marketing tools, to identify strengths and weaknesses and devise strategies and work plans for an excellent experience and effective omnichannel customer engagement.

2. MarTech Consulting: Assessing and recommending marketing tools for an investment suitable for marketing and sales activities and maintaining existing customers.

3. Experience Design (UX, UI): A team of professionals and experts to provide advice that will enable organizations to understand customer needs, using systems and marketing tools best suited to consumer needs. We can also help with system design to accommodate a customer journey both on the website and the mobile application to create a positive experience for customers.

4. MarTech Implementation: Process design complete with system and marketing tool installation such as marketing automation, CRM (Customer Relationship Management), CDP (Customer Data Platform), social listening and marketing and sales data analytics tools.

5. Business & Marketing Data Analysis: In-depth analysis of processes both before and after service, to enhance operational efficiency through every marketing channel.

NTT DATA has delivered Full-suite Digital Marketing Transformation services to customers in various industries, including a leading Chinese-Swedish automaker, to develop channels for access and create an experience for target customers. We developed an online presence, built and maintained websites and applications, developed social media networks such as WeChat and an e-Commerce system, as well as providing centralized data management to conduct an analysis and prepare marketing campaigns and a membership system. We also developed a smart or digital store with an online showroom, where customers can visit, select every car model and register for a test drive. The showroom itself is able to keep track of customer visits from the beginning and show sales and marketing operations through the business intelligence (BI) dashboard, create a data storage system from social media through the organization’s private domains such as WeChat and Tiktok. This enables gathering data from all channels to conduct an analysis and further expand the business, making it possible for the company to respond to customers promptly and develop with the most effective sales promotions. All of this helped create a data-driven organization, enabling them to see the big picture of sales and marketing processes from beginning to end. Activities can be evaluated with precision, so they can invest in ones that will yield the highest return. This project boosts sales by 30%, half of which were made online, despite the spread of the pandemic.said Mr. Hironari.

Mr. Hironari concluded that shifting from traditional to digital marketing has one challenge: some organizations remain trapped in or resort to traditional marketing. According to data from the CMO survey 2022, traditional advertising spending to promote goods and services is expected to rise 11.7% this year because consumers spend most of their time online and become increasingly numb to digital advertising and engagement. Also, due to the rise of digital crime and cyberattacks, consumers have become wary of online advertisements. In addition, a report compiled by NTT DATA, Dx Spotlight Feature Asset, found that only 4 in 10 organizations realize they can deliver a digital experience effectively to consumers in terms of speed, service flexibility and marketing transformation to meet individual needs. The report shows that organizations may be off the right track, as the key to successful marketing in this day and age relies on a comprehensive digital marketing strategy that meets consumer demands, by delivering a seamless digital experience while advertising and offering products and services tailored to individual needs.

About NTT Data (Thailand) Co., Ltd.

NTT DATA (Thailand) Co., Ltd. or NTT DATA (Thailand) is a subsidiary of NTT DATA Corporation Co., Ltd., a global digital business and IT service leader, originally from Japan. NTT DATA has expertise in managing data networks and telecommunications at the forefront with over 139,500 employees worldwide, operating in more than 50 countries with experience serving leading companies, especially Japanese companies that have established in various countries around the world. In 2020, NTT DATA was ranked 6th in the global IT service provider market from Gartner. NTT DATA (Thailand) started as a technology system provider in payment solutions for debit and credit cards, including web-based and mobile applications, and has been trusted to serve financial sectors in the payment system for a long time. From such expertise, the company has been developed to serve customers in various industries, such as manufacturing, telecommunication, energy, and retail. As a result, NTT DATA (Thailand) has become an IT consulting company, including the design and development of technology solutions that are recognized with world-class standards, flexible to work as well as paying attention to quality and services for the best benefit of customers. For more information, visit the website https://www.nttdata.com/th/en and Facebook page https://www.facebook.com/nttdatathai.

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