NTT DATA found the Covid-19 pandemic to be a catalyst for organizations around the world to embrace Digital Transformation and bringing together an ecosystem of partners to drive sustainability

Bangkok – 19th July 2022, NTT DATA (Thailand) Co., Ltd., a subsidiary of NTT DATA Corporation and a global digital business and IT service leader, unveils the post-Covid-19 trend of Digital Transformation among organizations in Thailand and worldwide as they set clear visions for growing the ecosystem with their business partners. The trend responds to the rapidly evolving competition that encourages innovations and focuses more on investment for development than cost reduction. Additionally, there is a greater demand to hire consulting companies to help with strategies. According to Statista worldwide data, the inclination to invest in Digital Transformation will double in 2025. NTT DATA is more than ready to deliver 4 Digital Transformation services to help car dealerships to showcase virtual customer experience in Thailand.

More innovations and better-budgeted business designs will result from this. Organizations should acquire consultants with specialization and expertise to help formulate Digital Transformation strategies.

Global enterprises are inclined to double the investment in Digital Transformation, according to research from Statista. It is projected that an investment in 2022 of about $ 1.8 trillion will increase to $ 2.8 trillion in 2025. This is in line with the APAC region’s forecast for Digital Transformation growth. Based on the report "Asia Pacific Digital Transformation Market to 2025", the Digital Transformation market in the APAC region had a value of $138.94 billion in 2017 and is forecast to grow to $825.11 billion in 2025.

The Big Pivot survey conducted by NTT DATA, interviewing 500 executives from the financial services, insurance, manufacturing, and other relevant industries, reflects the trend of Digital Transformation for organizations. Fifty-two per cent of respondents said that they trust that Digital Transformation has helped increase sales, 35% of the financial services and the insurance sector stated that corporate income has increased since the crisis and 48% of the manufacturing sector said that technology has helped manage their costs effectively.

NTT DATA provides 4 following services to help drive a variety of businesses, including finance, banking, automotive industry, manufacturing, insurance and retail toward true Digital Transformation.

1. Digital Strategy & Transformation Roadmap helps empower via planning, using strategies and roadmaps.


2. Business Transformation helps design a business model that ensures that the entire process is equipped with resources at full capacity and high-quality equipment.


3. Operation Transformation prepares an ecosystem to support automation for customers in various industries from the design phase to installation, system testing and process standardization. This helps reduce costs, time and operational errors, increase profitability and create business flexibility.


4. Digital Operation Support is the consulting and support services, enabling customers to standardize the work process with ease and gain better access to insight, as well as increase the potential of existing resources. Customers will no longer worry about the risks and errors that may occur.

NTT DATA has transformed the customer experience for leading car dealers. During the Covid-19 crisis in the past 2 years, the car dealership business faced challenges in reaching customers in the traditional sense.Thus a technology to expand sales channels is needed, along with different customer experiences. NTT DATA has revised the original operating system to lay out strategies to develop more channels to reach customers and to use an application-based marketing platform to process data, to become a fully data-driven organization. This process combines Content Management Systems (CMS) with Marketing Automation systems and Customer Relationship Management (CRM) to create a virtual experience for showroom visits. It also allows salespeople to distribute information online, and create customer-based personalized promotions. This can increase the click-through rate by 13% and reduce marketing costs by 30%. Overall, the use of technology helps create effective engagement between salespeople and customers in a time of crisis such as this.

About NTT Data (Thailand) Co., Ltd.

NTT Data (Thailand) Co., Ltd. or NTT DATA (Thailand) is a subsidiary of NTT DATA Corporation Co., Ltd., a global digital business and IT service leader, originally from Japan. NTT DATA has expertise in managing data networks and telecommunications at the forefront with over 139,500 employees worldwide, operating in more than 50 countries with experience serving leading companies, especially Japanese companies that have established in various countries around the world. In 2020, NTT DATA was ranked 6th in the global IT service provider market from Gartner. NTT DATA (Thailand) started as a technology system provider in payment solutions for debit and credit cards, including web-based and mobile applications, and has been trusted to serve financial sectors in the payment system for a long time. From such expertise, the company has been developed to serve customers in various industries, such as manufacturing, telecommunication, energy, and retail. As a result, NTT DATA (Thailand) has become an IT consulting company, including the design and development of technology solutions that are recognized with world-class standards, flexible to work as well as paying attention to quality and services for the best benefit of customers. For more information, visit the website https://www.nttdata.com/th/en and Facebook page https://www.facebook.com/nttdatathai.

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