Michael Bayler

Author of The Liquid Enterprise – How The Network is Changing Value

Michael Bayler (www.bayler.com) is a renowned marketing strategist, advisor and mentor to leadership, and published author. His work is dedicated to igniting and guiding transformation and innovation through a relentless focus on customer value. His clients include NatWest, Coca-Cola, Unilever, Mundipharma International, Diageo, Telefonica, Warner Bros., Simon Cowell, BSkyB and BT.

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The Innovator’s Best Friend

The Innovator’s Best Friend

By Michael Bayler Author of The Liquid Enterprise – How The Network is Changing Value

The customer value proposition is the beating heart of effective innovation. Today more than ever, to ignore this critical strategic anchor is to put both effective investment and business growth at risk.

Brand Innovation Strategy