By NTT DATA
This paper investigates how to build a high-performing company culture through purpose, meaning and entrepreneurship.
01 October 2020 • 1 min read
“More than 9 out of 10 employees are ‘willing to trade a percentage of their lifetime earnings for greater meaning at work.”
By providing employees with true purpose and the right cultural backdrop, organisations can supercharge their performance. Companies need to engage, inspire, and give employees meaning in their work. Gallup, in its 2017 State of the Global Workplace survey, found that just 15% of employees were engaged at work.
How can we inspire and motivate employees? What lessons must leaders learn to build an engaged workforce?
It’s long been thought that entrepreneurialism can be defined by the startup organisation. This is misleading and hides the reality that even the largest company can invoke a spirit of innovation with a few simple steps. Team size, decision making and hypotheses are three areas where you can begin your journey in creating an entrepreneurial culture.
Part A – Meaning in the workplace – Read the white paper
Part B – Entrepreneurial culture for enterprise – Read the white paper
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Purpose16 August 2022
01 September 2021
As we strive to make sense of the global changes around us and balance our working and personal lives, the expectations of leadership have changed too. As consumers, Gen Zs are particularly known to hold organizations to account, and they’re no different in their expectations for work.
21 September 2022 • 4min read
01 February 2022
Our planet is the only known place in the universe that has brought about this incredibly rich diversity of life. But it also brought about a strange species, equipped with the capacity to diminish life on Earth – or rescue it. The most powerful actors for transforming our world are companies. If they change the way they operate, hope for the future gains a new meaning.
01 June 2021 • 5min read
The pandemic has forced us to reconsider conventional approaches to management as we are united in a common experience, barriers between the professional and personal are blurred, and ultimately we realise our stakeholders are human. There is now huge potential for positive change in both social and economic spaces, if organisations look for the opportunities for good.
01 October 2020 • 4min read
Sustainability is now a standard talking point across all industries, meaning brands who wish to differentiate themselves – and make a genuine impact – must connect with their customers in new and inspiring ways. Beyond brand engagement, those that succeed will have the power to change behaviors, spark positive transformation, and play a meaningful role in people’s lives.
27 January 2023 • 4min read
16 August 2022
The next generation have not only grown up as digital natives but as truly global citizens, connected like never before to people and events all over the world. Threats to our very survival, as well as an equitable and prosperous future, are felt more sharply by Generation Z than any others before them. Protect their future – and in the process, your organisation’s future too.
01 June 2021 • 5min read
The future belongs to businesses who are acting now to weave environmental, social and corporate governance criteria into everything they do. With business-societal interactions changing as we emerge from the pandemic, the challenges we face can help rather than hinder progress if we remain committed to reform and innovation.
01 June 2021 • 3min read
01 October 2020
20 July 2022 • 0min read
Over the years, ESG – the environmental, social and governance framework used to evaluate a company’s performance and sustainability – has evolved from a niche concept to a mainstream consideration for businesses. Now, this vital strategic imperative, if acted upon without delay, heralds stronger stakeholder engagement, greater resilience, and a longer, healthier life for the company.
17 April 2023 • 6min read
With so much upheaval to the work environment in just a few years, our expectations of and relationship with work have changed completely. How can organizations prepare for these shifts as employees set new boundaries and seek purpose at work?
21 September 2022 • 5min read
In the last decade we have seen a genuine move towards a more holistic approach to the role of business in society. When we use who we are and what we know to serve others, we create a sense of meaningfulness that increases happiness, connectedness and impact, both on a personal and organizational level. And when companies decide to walk the talk and lead with purpose, there is no limit to what can be achieved.
20 July 2022 • 5min read
The dynamic between employee and employer has shifted. People are now more selective about who they work for, placing greater importance on purpose and culture. To attract and retain talent, organisations need to be clear about why they exist, and live those values in everything they do.
01 October 2020 • 3min read
01 September 2021
Executives everywhere are having to re-evaluate their purpose and re-establish their resolve, building a new set of muscles to lead. True leadership is being the author of your own story, whilst staying true to your values. Holding on to that central purpose, that constant in a sea of changes, will allow leaders to thrive, even as the rulebooks are being rewritten before our eyes.
16 August 2022 • 4min read
In a world where skepticism and misinformation have now become the default, trust has become the new currency for business. And those companies that know how to spend it well can create a competitive advantage by making sure that their actions speak louder than words.
20 June 2022 • 7min read
Businesses that have rethought their strategies with their purpose and values at the core are enjoying important payoffs. Growth plans built around purpose and values result in more motivated employees, better company performance and more loyal customers.
17 April 2023 • 4min read
Technology has played a momentous role in responding to the Covid-19 crisis: supporting healthcare, enabling businesses and governments to function remotely and keeping people connected in lockdown. This speaks directly to the social impact goals of many companies around the world, whether that is to safeguard the health and safety of employees, bring communities together or improve access to vital services like health and education.
01 September 2021 • 1min read
When the people who work in a company know and understand that their workplace puts people and planet first, they thrive. Purpose equals happier people.
01 September 2021 • 5min read
In times of crisis, the foundation of leadership and trust is the three Cs: competence, caring and character. It is vital leaders communicate with and support their people. Never has strong leadership been more important.
01 October 2020 • 4min read