Ruggero Di Benedetto

Head of Media Consulting, NTT DATA Italy

Ruggero is Director at NTT DATA Consulting, having accumulated more than 15 years of experience by supporting Telco and Media clients in digital transformation projects across Europe, UK and Middle East. Passionate about innovation in everything that is media, since 2019 he has been responsible for the Media, Entertainment and Sport advisory practice at NTT DATA Italia.

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Artificial intelligence tells brands where to invest

Artificial intelligence tells brands where to invest

By Ruggero Di Benedetto Head of Media Consulting, NTT DATA Italy

AI is maturing. One of its newest uses can help advertising match the most relevant content to the viewer, touching gaming, TV. Here’s how.

Artificial intelligence Brand Sports & culture

Redefining Audience Innovation

Redefining Audience Innovation

By Ruggero Di Benedetto Head of Media Consulting, NTT DATA Italy

There is a need for brands to shift their conversations with their audiences from the traditional passive to the empowering digital active. By transforming how people interact with media and platforms, businesses can redefine audience innovation.

CX Innovation Sports & culture