As we begin to grow increasingly familiar with the concept of the metaverse, financial institutions are faced with multiple opportunities to maximize its potential – both for the end customer and for employees. While there will still be hurdles when incorporating the metaverse into commercial strategy, the value and competitive advantage of early adoption far outweigh the challenges.
17 April 2023 • 2 min read
Although it is presented to us as a new concept, many of the technologies that underlie the metaverse have been with us for years. The video game industry, for example, has made great strides to the point that the new generations have been accustomed to navigating open and almost infinite virtual worlds for years.
But the advantages of this technology are not limited to the entertainment sector. For financial institutions such as banks and insurance companies, where the customer perception is that it is not necessary to interact regularly with their agent, investing in the development of a metaverse can bring great benefits – such as attracting and acquiring new clients, fostering self-learning, attracting talent, improving process, and socializing among employees.
However, as with any other new technologies, companies do not go from zero to one hundred in a short period of time. Therefore, the challenge for financial services companies in this early stage is not to plunge into the metaverse with a defined idea, but rather to explore its different possibilities and test its application in different use cases.
In this white paper, you’ll discover:
Although incorporating it into the commercial strategy of a financial institution entails challenges such as data control, the metaverse is not a fad that will disappear – but rather a necessity that will only become more useful when it comes to staying ahead of the competition.
At NTT DATA UK we understand the importance and value of early adoption of advanced technologies such as metaverse, Web3 or blockchain and turning them into a competitive advantage for companies in the financial sector.
Discover more in
Whitepaper