Today, organizations are harnessing rapid advances in technology and cutting-edge innovation to enable success in the marketplace. Yet amid the fast-paced drive to meet customer and business goals, leaders are realizing that, in addition to the speed to deliver, there must be a constant, unwavering focus on building and maintaining trust.
While it may seem a simple term to define, trust – and more specifically, creating trust – is often a complex and highly individualized concept, and one that requires a thoughtful and purposeful approach. With the world seeming to spin faster with each passing day, it can be hard to know who or what to trust as we head into tomorrow.
In this issue of CXO Magazine we explore the theme of The Trust Imperative, and shine a spotlight on the indisputable value of trust between organizations and those with whom they interact – customers, employees and society.
As we look at ways to attain trust, it becomes clear that trust grows as we consider varying points of view. NTT DATA continues to partner with our clients across the globe, listening to their unique needs and providing solid footing during this time of advancing technologies and evolving business models. By combining diverse ideas with trailblazing technologies, we establish strong, trusted partnerships based on a mutual understanding of the challenges ahead, the varied and ever-changing needs of society, and a shared commitment to effectively address them.
Equally as important, when thinking about the talent within an organization, it’s vital that trust is at the core of those internal relationships as well. Organizations must ensure that current and prospective employees clearly understand organizational values and goals, and the important role that employees play in supporting them. In addition, as team members provide their time and talent, it’s critical that they understand – and trust – the organization’s commitment to helping them grow their talents and achieve their career goals. Once organizations realize that their employees’ diversity of thought and perspective is the creative power that unlocks the real value of technology, they can solve the complex challenges of today and tomorrow while fostering a dynamic and productive workforce.
Trust has distinctive and varying definitions across an organization and among its stakeholders. What evokes trust will often differ from person to person or situation to situation. Organizations that effectively develop and nurture the intricate facets of trust will reap its inherent benefits, including satisfied customers, motivated employees and a society equipped to face tomorrow.
Enjoy the read.
Robb
