Design & UX

In uncertain times, customer needs and priorities inevitably shift and evolve in ways that can induce even more uncertainty for CX teams. Creating a customer experience strategy capable of responding effectively to such changes is vital – and in order to do that, a scientific approach that focuses on behavior first is key.

Those designing the digital products and services we use every day have a great responsibility. Technology has the power to change the world, by connecting and empowering us all. But designers can’t do this alone – business leaders and decision-makers must act now, embedding ethical practices today, to make sure we’re on the right path.

Overcoming the traditional mindsets that limit the technology landscape requires a refocus on human needs and empathetic design. With learnings from different cultures, the expertise of working within varied environments and the proven results that such creativity delivers, design-led approaches and frameworks are transforming how organizations tackle legacy challenges.

Future-proofing our organisations is only possible when we start to see the world through a new lens, and adjust to conditions of uncertainty with radical rethinking.

The tech of 2012 saved us in our time of need. But organisations don’t need to be able to predict the future, instead they must embrace customer-centred rapid-innovation, even when it may conflict with traditional ways of doing business.