General Motors, and its brands such as GM Financial, aims to be the most inclusive company in the world. GM Financial’s SVP of IT Services, Ida McKinley, talked to CXO about how the traditionally male-dominated IT industry can take full advantage of the all the talent in the market, by breaking down the barriers to technology careers. To go from buzzword to real impact, businesses must be intentional about being people-first by, for example, embedding diversity, equity and inclusion (DEI) into performance management objectives, and walking the talk with representation in senior roles.