Empowering the Future of Women's Sports – NTT DATA's Commitment to the AIG Women's Open

NTT DATA's sponsorship vision

At NTT DATA, our engagement with prestigious golf tournaments such as The Open and the AIG Women's Open extends beyond mere brand exposure; it embodies our commitment to fostering gender equality and creating equal opportunities.

In 2024, our support, alongside others, enabled the AIG Women's Open to offer a record prize purse of $9.5 million - almost three times the prize fund of $3.25 million in 2018. This growth underscores the evolving landscape of women's golf and also reflects a broader movement towards parity in sports. It helps to attract top-tier talent and enhances the event's visibility, drawing larger audiences worldwide. This heightened exposure celebrates exceptional athletes and broadens access, allowing more people to engage with women's golf, fostering a deeper connection with the sport.

Furthermore, the number of women golfers has seen a notable increase. In the US alone since 2019, the net gain among on-course female golfers is 1.4 million. The LPGA Tour now boasts more than 2,300 Members representing more than 30 countries, showcasing the global growth and increasing competitiveness of women's golf.

We're proud to be a part of elevating the sport and also understand the power of sport as a platform to influence societal perceptions and inspire change. By supporting these events, we not only elevate the profile of women in sports but also highlight the importance of inclusivity in the corporate world.

Spotlight on role models: Emma Cabrera-Bello's journey

NTT DATA's esteemed golf ambassador, Emma Cabrera-Bello, embodies the spirit and determination that inspires countless young athletes around the globe. Role models like Emma play a pivotal role in shaping aspirations and driving gender equity in sports.

From swinging her first club at the age of five to becoming professional by 16, Emma's golf journey is a tale of personal triumph and a beacon for aspiring female athletes everywhere.

While onsite at The Open, Emma caught up with NTT DATA Inc's Chief Marketing Officer, Mona Charif. Take a look at the video, where they discuss the profound impact of role models in sports.

NTT DATA's sponsorship of the AIG Women's Open is more than support for a sporting event; it's a strategic effort to elevate the platform for women in sports, ensuring they receive the recognition and opportunities they deserve. Through this sponsorship, we aim to spotlight the journeys of exceptional athletes who excel in their sport and contribute to broader societal changes by challenging stereotypes and inspiring young women.

The presence of strong, successful female role models is invaluable in nurturing the ambitions of young girls around the world, showing them that with talent and determination, the fairways of success are open to all.

Driving change and championing next-generation leaders

As we close another chapter of the AIG Women's Open, we extend our congratulations to Lydia Ko for her extraordinary performance, securing the championship with a commanding two-shot lead. This achievement highlights her exceptional prowess on the golf course and also sets a powerful example for aspiring young female athletes everywhere.

Our sights are now set on the future with renewed vigour to champion the cause of women in sports and beyond. NTT DATA remains committed to leveraging our global platform to foster an environment where young women can aspire to be leaders, whether on the greens of St Andrews or in the high-tech world of data and innovation.

This dedication to progress is intertwined with our actions at other major sporting events, such as our innovative use of digital technologies to enhance fan engagement and operational efficiencies, which we continuously refine and expand.

As we look ahead, we invite everyone to join us in this ongoing celebration of excellence and equality. Together, let's continue championing diversity, inclusion, and the extraordinary capabilities of women across all arenas.

Discover more about how NTT DATA is innovating the future of sport:
Transforming Golf's Original Championship: How NTT DATA's Technology Innovations Enhance the Global Golf Fan Experience