CX and Digital Products
Accelerate growth and unlock new revenue streams with innovative experiences and digital products.
The catalyst for business growth
Accelerate growth by creating intuitive experiences that deepen connections by prioritizing user needs to increase customer satisfaction, loyalty and advocacy. Our comprehensive services span business consulting, design, data intelligence and engineering, addressing touchpoints in all industries, from healthcare to automotive. Leveraging over 15,000 experts across 20 studios in nine countries, we integrate GenAI, augmented and virtual reality (AR/VR), IoT and predictive analytics, ensuring our clients achieve expansive growth and a competitive edge.
Our Services
We have a full portfolio to help you achieve your business goals.
CX Strategy
We delve deep into market intelligence and CX insights and put your customers at the heart of the strategy to boost engagement and help you achieve tangible results.
XD and Digital Products
Delight users and achieve your delivery, growth and revenue goals with fast, effective and easy-to-use digital products.
Marketing and Commerce
Amplify your brand impact and fuel growth with dynamic campaigns, creative content, and cutting-edge martech solutions.
Customer Experience and Omnichannel
Transform, accelerate and future-proof customer engagement with our cloud-based contact center solutions and omnichannel experiences.
Our Impact
15K+
Digital products and CX professionals
20
Studios across the globe
2K
Global clients
7B
Customer engagements each year
Case Studies
Read how companies in various industries have achieved their goals by partnering with us.
Doco by Renfe
End-to-end mobility made easy, anywhere
Tangity, part of NTT DATA, partnered with Renfe to create a new Mobility as a Service (MaaS) value proposition, designed to meet society's increasing demand for sustainable transportation. A crucial objective was to establish Renfe as a player that leads innovation in this evolving highly competitive market.
E-design insurance
CX-driven DesignOps building the design team and workflow
Tangity, part of NTT DATA, helped build a new CX design team and workflow by gathering customer feedback which is both quantitative and qualitative data, into the product improvement backlog.
DTE
Operationalizing repeatable innovation
Launch by NTT DATA led the design, build, launch, and operation of DTE’s innovation center of excellence as an embedded partner alongside DTE’s internal teams.
smart
Website and WeChat mini-program
NTT DATA worked with smart Automobile Co., Ltd. in China, to build two core, scope-aligned tools for brand marketing, fan community building, vehicle sales and handover support.
ho-mobile
Making life easier for customers and operators
Tangity, part of NTT DATA, worked with ho-mobile to design and launch a new telco operator from scratch in 8 months with clear, simple offers and excellent customer and user experience across multiple channels.
UniCredit
The seamless evolution of home banking and public website
Tangity, part of NTT DATA, collaborated with UniCredit to establish a consistent digital experience based on simplicity, clarity and clean visuals.
INDYCAR
Data-Driven Digital Experiences: How to Turn Customers Into Your Biggest Fans
NTT DATA presents “Digital Transformation Journey Down Route 66: How to Turn Customers Into Your Biggest Fans,” a virtual tour that explores the importance of digital experiences for customers, all while traveling America's iconic highway.
Jeep
Elevating off-road adventures for the Jeep community
Jeep wanted a custom social platform that aligned with their customer's penchant for adventure and enhanced their best-in-category brand advocacy. NTT DATA helped Jeep ideate, release, and sustain innovative, amazing products from start to finish by utilizing Launch's Aim, Engage, Grow model.
MTA
The city that never sleeps has big digital dreams
To build a mass transit system of the future, the MTA wanted to transform their communication system from a patchwork of software to a future-facing rider engagement platform. Launch by NTT DATA was asked to create a unified, data-driven messaging platform that could power every channel: social media, email, websites, apps, and digital screens.
Awards and Recognition
We have been recognized for our innovative use of technologies and solutions that help customers drive innovation in digital products and CX.
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Everest Group / 2024
Major Contender, Enterprise Immersive Experience Services PEAK MATRIX® Assessment 2024
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ADI Compasso d'Oro Award / 2024
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The Forum for Public Administration in Italy / 2024
NTT DATA was recognized for the UNICA National School Program experience design at the PA FORUM 2024
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Cannes Lions / 2024
NTT DATA sponsored the 2024 Young Lions Competitions
Our Partners
We have strategic partnerships with leading vendors to help meet your requirements.
Resource Library
Explore the latest research, insights and news on business-critical topics in Digital Products and CX.
