Marketing and Commerce
Amplify your brand impact and fuel growth with dynamic campaigns, creative content and cutting-edge martech solutions.
Seamless growth through digital precision
Transform your brand's digital presence and enable growth with our specialized digital marketing and digital commerce solutions. By leveraging advanced martech tools and data-driven insights, we help you overcome common challenges such as fragmented customer journeys, siloed data and platform inefficiencies. Our comprehensive approach enables you to grow customer loyalty, increase conversion rates and maximize ROI through strategic campaign activation, personalized content creation and robust platform management.
Digital Marketing
Elevate your brand's presence and enable success with our comprehensive suite of Digital Marketing services. We specialize in campaign activation, ensuring the seamless execution of your marketing initiatives. From crafting compelling content to managing the content supply chain, we ensure your message resonates effectively. Our Creative and Brand services ensure consistency and impact across all touchpoints, while our martech and adtech services equip you with the latest technology to elevate your marketing performance.
Digital Commerce
Transform your online retail experiences with user-centric design and technology to drive sales, boost operational efficiency and increase customer satisfaction. Our Digital Commerce services easily blend new platforms with your existing systems to create a robust digital ecosystem. We optimize your search functionalities for faster, more accurate results that lead to higher satisfaction and increased conversions. As experts in applications for marketplace operations, we can help you manage every aspect of your digital marketplace with precision and ease. Partner with us to get the right solution that will scale with your business growth.
Experience Optimization
Elevate your digital presence, maximize engagement and boost conversions with our Experience Optimization service. With cutting-edge technology and deep analytical insights, our experts in customer data platforms (CDPs) dive deep into customer interactions to understand user experiences. With our Customer Journey Analytics, we map and analyze the paths your customers take, then help you refine marketing strategies, optimize engagement and improve results. Our comprehensive approach includes SEO strategies to attract more traffic, conversion rate optimization (CRO) and A/B testing to convert more visitors into customers. Working with us, you'll gain a deeper understanding of your customers and see increased engagement and conversions.
Future-proof your digital business
As modalities and devices evolve, so should your digital marketing and customer engagement strategies. We are committed to keeping you ahead of the curve by continuously evolving our solutions to include the latest in technology and customer interaction trends. From integrating with new digital platforms to adopting emerging communication technologies, we ensure your customer engagement strategies are always at the cutting edge.
Our Impact
20
Design studios around the world
15K+
People with deep CX design expertise
2K
Global clients across a range of industries
7B
Customer engagements enabled each year
Case Studies
Nexi
The future of online merchant services
We partnered with Nexi to launch Nexi Shop, their inaugural ecommerce platform, with tailored UX/UI designs and content strategies. Innovative technological integrations enhanced user accessibility and sales capabilities and streamlined the affiliation process.
UniCredit
Revolutionizing global mobile banking
Working with UniCredit, we enhanced a global mobile banking app, introducing immediate login and an account aggregator, simplifying UX and visuals, and expanding access to new users with remote contract-signing capabilities.
Jeep
Building a social platform for the Jeep community
We helped Jeep ideate, release and sustain innovative, amazing products from start to finish, and build Badge of Honor, their social platform for over 22,000 active users.
dōcō by Renfe
A single platform and ticket for travel
Tangity, part of NTT DATA helped to build dōcō, an app that enables people to plan their travel and arrange train, taxi, motorcycle and other mobility services on a single platform and ticket.
MTA
A unified messaging platform in four months
To build a mass transit system of the future, the MTA transformed their communication system from a patchwork of software to a future-facing rider engagement platform.
L'Oréal
NTT DATA dovetails its conversational AI, eva, with GenAI to reimagine CX for L'Oréal
L'Oréal collaborated with NTT DATA on an experience-driven initiative to unlock new sources of value underpinned by GenAI.
Carnival
Enhancing the guest experience
Working with Carnival Corporation, we redesigned their slot machine interfaces, combining casino hardware requirements with ethnographic research to enhance the gaming experience for 12 million guests across 100+ cruise ships.
The National Audubon Society
An immersive visualization platform showcases the journeys of migratory birds
The National Audubon Society worked with us to develop a best-in-class data visualization tool that blended its migratory bird path data with GIS data to empower users with the joy of discovery.
Taubman
Accelerating retail experiences into the age of convenience and personalization
We helped Taubman usher in a new era of shopper engagement by transforming how consumers interact with malls, catering the experience to their specific needs, lifestyle and interests.
Awards and Recognition
We've been recognized for our innovative use of technologies and solutions that help customers drive innovation.
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ADI Compasso d'Orco Award / 2024
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The Forum for Public Administration in Italy / 2024
NTT DATA was recognized for the UNICA National School Program experience design at the PA FORUM 2024
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Cannes Lions / 2024
NTT DATA sponsored the 2024 Young Lions Competitions
Our Partners
Our global strategic partnerships ensure we can deliver solutions to meet your business needs.
