XD and Digital Products
Delight users and achieve your delivery, growth and revenue goals, fast, with effective and easy-to-use digital products.
Great digital products are the catalyst for business growth
Create brilliant, usable digital products that level up customer engagement, improve customer experiences and foster increased loyalty to generate business growth. Our services put people at the core of human-augmented CX. Our solution-focused design experts craft exceptional and intuitive digital experiences that make every touchpoint between your business and your customers a memorable one. Partner with us to create compelling digital products that resonate with your audience and drive sustained growth.
Experience Design
Enhance your digital interfaces to meet the diverse needs of your audience, and create intuitive, engaging and inclusive interactions through our Experience Design service. We focus on optimizing functional, visual and textual elements to create user-friendly interfaces, behaviors and navigation systems. Our commitment to inclusivity is reflected in our use of inclusive design principles and robust systems that make digital interfaces accessible to all users. We conduct thorough accessibility audits to assess compliance with standards like the Web Content Accessibility Guidelines (WCAG) and provide actionable recommendations for improvements. By tailoring user flows, customer journeys and experience models to align with user expectations and business goals, we enable a seamless engagement from start to finish. Our strategic development of sitemaps, taxonomies and indexing systems enhances navigation and usability, improving user satisfaction and loyalty.
Digital Products
Create market-leading, data-driven products that align with your business objectives and drive significant market growth. Our approach to product design results in products and services that are strategically sound, sustainable and scalable. You'll benefit from a partnership that goes beyond technical support to a deep collaboration in developing solutions that are tailored to both market needs and the specific goals of your organization. Work with us to improve operational efficiency and customer engagement and gain a competitive edge, ultimately leading to increased profitability and market share.
Immersive Experience
We create immersive experiences that take enterprises in any sector to new dimensions of customer engagement and operational efficiency. Our approach blends cutting-edge virtual reality (VR), augmented reality (AR), and mixed reality (MR) with deep industry insights to deliver immersive experiences that captivate and engage.
With our services, you'll not only meet meeting growing consumer and employee demands for interactive environments — you'll exceed the expectations of tech-savvy customers.
From immersive marketing strategies that create unforgettable brand experiences to enhanced customer service platforms, improved employee training programs and the facilitation of live virtual events, our solutions are tailored to take your business forward.
Our Approach
NTT DATA is your partner in creating new value through data-rich, market-oriented products and services. Through this service, we support the creation and enhancement of both digital and physical products that are both intelligent and interconnected. We bring your visionary ideas to life.
Collaboration
We believe in the power of collaboration. We work closely with your team, aligning our innovative solutions with your business goals and market demands. This partnership is the cornerstone of crafting solutions that genuinely increase your operational value.
Proofs of value
We begin by validating the feasibility and potential impact of your envisioned product or solution. Establishing proofs of value early confirms that your investments are both strategic and viable, setting a solid foundation for successful development.
Design
Our design phase is where aesthetics meet functionality. With a keen focus on the user experience and user interface (UX/UI), we develop products that are effective, engaging and easy to use, thereby enhancing user satisfaction and driving success.
Software development
Using state-of-the-art software development techniques, we create robust, scalable and secure applications. Our comprehensive development process includes everything from front-end and back-end services to system integration and API implementation, for a seamless software solution.
Systems engineering
We integrate diverse components and technologies to function as a cohesive unit. Our engineering ensures your new products are both reliable and efficient, meeting the high standards of enterprise operations.
Process engineering
Our service extends beyond product creation. We also refine and optimize the processes that support these products, streamlining operations, automating workflows and boosting overall efficiency for better product support.
From the initial concept validation to the intricate engineering of systems and processes, we empower your organization to launch innovative products that are sustainable, scalable and strategically aligned with your business objectives. Our comprehensive suite of services is perfect for enterprises aiming to innovate and expand their market presence with cutting-edge, data-driven products.
Our Impact
15K+
CX and design professionals
20
Studios across the globe
2K
Global clients in a range of industries
7B
Customer engagements facilitated each year
Case Studies
Terra Kaffe
Creating an IoT espresso machine recognized in Fast Company's 2024 Innovation by Design Awards
Working with Terra Kaffe, we created the TK-02, an IoT espresso machine with advanced analytics, error tracking and cloud-based profile customization, earning recognition in Fast Company's 2024 Innovation by Design Awards.
DTE Energy
The most successful energy-optimization program in the history of DTE Energy
We collaborated with DTE Energy to develop the DTE Insight app, which uses coaching, games and social features to encourage the adoption of smart meters and enhance customer engagement.
Carnival
Enhancing the guest experience for a global leisure brand
We helped Carnival Corporation redesign slot machine interfaces, combining casino hardware requirements with ethnographic research to enhance the gaming experience for 12 million guests across 100+ cruise ships.
Leading advisory firm
Digital product platform development increases customer usage
Under our leadership, the firm's modern client user-portal increased customer usage by 71% in 12 months.
Global leader in public safety and enterprise security
Rapid development of cloud-based product line meets spike in market demand
Working with a security firm, we helped them migrate to a cloud platform, achieving double-digit savings in system maintenance and customer support, and reducing footage-editing time by 80%.
The Bone Marrow & Cancer Foundation (BMCF)
Helping CancerBuddy connect cancer patients, survivors and caregivers in over 2,300 hospitals
We worked closely with the BMCF team to develop, test and deploy Cancerbuddy's app for iOS and Android, empowering users to discover and connect with peers who share similar experiences.
AXON
Improving public safety with virtual reality (VR) for law enforcement agencies
The Axon VR is an all-in-one training platform for law enforcement that can be easily deployed anytime, anywhere, enabling four times more focus than elearning and 275% more confidence in applying skills learned.
Jeep
Collaborating to build Badge of Honor, a social platform for over 22,000 active users
We helped Jeep ideate, release and sustain innovative, amazing products from start to finish using our Launch aim, engage and grow model.
MTA
Building a unified messaging platform in just four months and consolidating four legacy systems
To build a mass transit system of the future, the MTA transformed their communication system from a patchwork of software to a future-facing rider-engagement platform.
INDYCAR
Data-driven digital experiences: how to turn customers into your biggest fans
Watch "Digital transformation journey down Route 66", on demand. This virtual tour explores the importance of digital experiences for customers, all while traveling America's iconic highway.
dōcō by Renfe
Helping dōcō build a platform for personalized travel on a single ticket
Tangity, part of NTT DATA helped build dōcō, an app designed to adapt to diverse lifestyles, enabling people to personalize their trip experience, including aspects like price, duration, and sustainability.
City of Las Vegas
The City of Las Vegas shapes the future of urban living
City of Las Vegas uses smart technology to foster safer spaces, enhance mobility and make city-planning decisions that pave the way for a more sustainable urban future.
Mark Development
Smart, sustainable living
We collaborated with Mark Development to deploy a Smart Solutions platform to gather data on their environmental footprint and reduce their impact through energy conservation, temperature control and public transit choices.
North Carolina Department of Transportation (NCDOT)
Implementing our SMART Traffic Solution to mitigate wrong-way driving incidents
Optical sensors are strategically positioned across 12 North Carolina state highways and connected to our SMART Management Platform to acquire data regarding wrong-way driving events and help assess highway conditions.
Awards and Recognition
We've been recognized for our innovative use of technologies and solutions that help our clients drive innovation.
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Everest Group / 2024
Major Contender, Enterprise Immersive Experience Services PEAK MATRIX® Assessment 2024
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ADI Compasso d'Oro Award / 2024
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The Forum for Public Administration in Italy / 2024
NTT DATA was recognized for the UNICA National School Program experience design at the PA FORUM 2024
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Cannes Lions / 2024
NTT DATA sponsored the 2024 Young Lions Competitions
Our Partners
Resource Library
Explore the latest research and insights on business-critical topics in the digital product market.
