NTT DATA Focus

The 152nd Open: Golf Championship and Human Petri Dish

NTT DATA's sustainability efforts at The 152nd Open Championship focused on the NTT DATA Wall, promoting eco-friendly behaviour among spectators. Research by Cardiff University showed increased environmental awareness and behavioural changes following last year's event. This year, enhanced messaging and data on sustainable infrastructure were tested. The findings will be used to create a toolkit for sustainable sports, with NTT DATA leading the way in digital nudging and cross-sector solutions to tackle climate change.

August 30, 2024: United Kingdom

Sustainability Digital Twin

Surviving Change: How Generative AI is Redefining Industries

The blog explores the impact of disruptive technologies on the business landscape, highlighting how iconic companies failed to adapt and perished. It emphasizes the rise of Generative AI as a transformative force across various sectors, such as healthcare, manufacturing, and finance. The blog discusses the challenges of adopting GenAI, including knowledge gaps, financial constraints, and ethical concerns, and offers strategies for overcoming these barriers. Partnering with NTT DATA is presented as a solution for businesses to navigate GenAI adoption and harness its potential for innovation and competitive advantage.

August 30, 2024: Global

Data & Intelligence

Meet the AI assistant behind L’Oréal's digital makeup counter

When you visit a makeup counter in a mall, it doesn't matter if you don't know the difference between lip gloss and lip oil. A helpful sales assistant will put together the perfect combination of products for you within minutes – and wrap it beautifully, too.

August 29, 2024: Europe & LATAM

Data & Intelligence

What is Zero-Knowledge Proof - a hot technology bringing trustworthiness to Web3 privacy?

Recently, "zero-knowledge proof" is attracting attention. In 2019, the World Economic Forum announced zero-knowledge proof as one of the five privacy-enhancing technologies that bring new value to the financial sector.

August 29, 2024: Global

Cybersecurity

Why Knowing Your IAM Maturity Level Is Crucial

This article will provide a comprehensive explanation of Identity & Access Management (IAM), covering from basic concepts to the significance of maturity assessment. Additionally, we will go through IAM services provided by NTT DATA to customers worldwide. This is a must-read for those interested in understanding the complexities of IAM, or for those looking to improve their IAM maturity.

August 29, 2024: Global

Cybersecurity

What is SSVC, a new metric for security vulnerability assessment?

The time from vulnerability information disclosure to its being exploited is getting shorter. Thus, it is necessary to make a prompt and appropriate triage and response. For this purpose, it is effective to use the metric to assess vulnerability correctly. We will introduce SSVC, a new metric that enables us to directly understand countermeasures from the metric.

August 29, 2024: Global

Cybersecurity

GenAI in Motion Redefining Automotive - Innovating with Customer Insights

In the era of explosive growth in GenAI, we are witnessing transformative changes across all industries. Corporations are finding their ways to transform into innovative powerhouses by enhancing employee and customer experiences. At NTT DATA, we are committed to continuous innovation to provide advanced and effective solutions for our clients. We collaborate with clients to uncover valuable GenAI applications, identifying employee and customer journey-specific scenarios and pain points, and empowering various departments to significantly enhance business efficiency and reduce costs.

August 28, 2024: Global

Automotive

What is the foundation for secure use of ChatGPT?

Depending on how you use ChatGPT, you can get answers that are at least as good as experts, and it is expected to be used in various fields. On the other hand, if security measures are not taken, confidential information may be leaked, and other damage may occur. This article mainly introduces security measures when using ChatGPT in an enterprise.

August 27, 2024: Global

Cybersecurity Cloud Data & Intelligence

Key management issues in cloud and the introduction of post-quantum cryptography

In recent years, the demand for autonomous system operation is increasing. To safely use data on the cloud, cryptographic key management is vital, but there are challenges that we need to overcome. We will explain the requirements for key management systems to solve these challenges, introduce the trend of post-quantum cryptography, and points to consider when introducing it.

August 21, 2024: Global

Cybersecurity Cloud Quantum computing

Part two: Improving cyber-attack response capabilities with MISP!

There are many organizations that use IoC (Indicator of Compromise) as a measure against cyber-attacks, which is easy to use among threat intelligence. On the other hand, there are many information sources that distribute IoC, and it is difficult to judge from which information source to acquire IoC. This paper explains the index for evaluating information sources created by NTTDATA-CERT.

August 21, 2024: Global

Cybersecurity

Improving cyber-attack response capabilities with MISP!

With the increase in cyber-attacks, a huge amount of threat intelligence is required for response. It is important to quickly acquire and manage threat intelligence, and to reflect and replace it in security devices. We will introduce how the introduction of MISP (Malware Information Sharing Platform) has improved cyber-attack response capabilities and facilitated information cooperation internally and externally.

August 21, 2024: Global

Cybersecurity

Participation and Sponsorship at the 36th Annual FIRST Conference (FIRSTCON24)

NTT DATA proudly participated in and sponsored the "36th Annual FIRST Conference (FIRSTCON24)" held from June 9 to June 14, 2024. As a leading provider of advanced cybersecurity services and solutions, we were honored to be a part of this globally recognized event, organized by the Forum of Incident Response and Security Teams, Inc. (FIRST). This report provides an overview of our involvement and the outcomes achieved in FIRSTCON24.

August 16, 2024: Global

Cybersecurity

NTT DATA Focus

Pick Up

The 152nd Open: Golf Championship and Human Petri Dish

Surviving Change: How Generative AI is Redefining Industries