Master your GenAI destiny
Command the complexities, empower your ambitions
You will succeed in a world forever changed by GenAI
At NTT DATA, we recognize the immense potential of GenAI and have positioned ourselves at the forefront of this revolution.
With 40 years of continuous AI R&D, a carefully built ecosystem of partners, and strategy-to-infrastructure capabilities, we can help you get results – quickly, ethically and sustainably.
Through our expertise, coinnovation approach and fit-for-purpose solutions, we have helped our clients improve productivity and efficiency by an average of 40%.
Our global delivery model and knowledge of governance and architectures help businesses reshape operations and unlock unprecedented opportunities for growth.
Partner with us to explore the full potential of GenAI for your organization.
Global GenAI Report: landmark research on how organizations are mastering their GenAI destiny in 2025
Playtime is over for GenAI: shifting from experiments to real results (2:13)
Industry Recognition
Generative AI: driving the future
Transform operations for greater quality and productivity. Position your business for growth and profitability. NTT DATA's proven end-to-end practices, platforms and assets can help you implement GenAI successfully and responsibly.

Innovation
Business Reporter AI Talk webinar: Playtime is over
Why GenAI is now an investment priority with Google Cloud, NBCUniversal and NTT DATA.

Innovation
Navigating the GenAI revolution
A strategic guide to harnessing the power of generative AI in your organization.

Innovation
Business Reporter AI Talk webinar: Master your GenAI destiny
GenAI insights from Microsoft and NTT DATA executives into how to make GenAI meet your organization's needs.

Innovation
How to transform your organization with GenAI
The time is right to explore how GenAI will redefine the way you do business. With the help of NTT DATA, you can master your organization's GenAI destiny.

Trust
Ethical considerations of GenAI
Examine the ethical concerns and potential dangers of GenAI – including manipulation, copyright abuse and accountability – and see why transparency, regulations, protecting user trust and promoting the positive uses of AI are important.

People
Cultural transformation of organizations in the GenAI era
Cultivating a human-centric approach to AI requires strategies for organizational transformation and cultural change. Learn how to collaborate, reskill, and create human–AI harmony.

Innovation
AI adoption and low-code transform the software development lifecycle
Improved speed, automation, digital governance and end-user experiences are all reported benefits of GenAI powered low-code development. Read more to learn about the benefits and potential pitfalls according to Forrester Research, Inc.

Innovation
GenAI advances to agentic AI
The world of AI is continuing to advance. New models are developing the ability to learn from their experiences and make decisions. Analyst firm, Forrester Research, Inc., shares its views on how agentic AI will transform the future of work.
What sets us apart?
Demonstrable impact
Notable outcomes include: 50% faster application modernization, 30% savings when scaling on our GenAI platform, 320% ROI for Copilot adoption programs
Industry leader
GenAI services leadership ranking, founding member of AI Ethics Journal, 12th globally for GenAI patent ownership
Full-stack, end-to-end capabilities
Business–industry verticalization, human–technology optimization, complete connectivity, continuous journey and adoption at scale
Global expertise, local delivery
Global GenAI Office, AI Center of Excellence, 7 Innovation Centers, and over 190,000 professionals, including 10,500 data and AI experts, across 50 countries
Case Studies
A selection of our GenAI and AI client stories

MASORANGE
Generative AI boosts productivity at MASORANGE
We deployed Microsoft Copilot at MASORANGE in Spain, improving day-to-day task management for employees and creating a new organizational culture.

L’Oréal
Boosting conversion rates for L’Oreal with AI
We developed a chatbot integrated with Microsoft Azure OpenAI to create Lore, a conversational AI platform that offers personalized customer service and recommendations for products that can be ordered in just a few clicks. The virtual beauty advisor provides a seamless and interactive shopping experience for users.

Almirall
Unleashing the potential of Microsoft Azure Open AI Services
NTT DATA created a GenAI-powered system to analyze and enhance Almirall's scientific medical research. The tool automates data extraction, improving efficiency and accelerating drug development with over 90% accuracy.

RIMAC
Revolutionizing the customer experience gains recognition for innovation
Our successful implementation of the Salesforce Einstein AI bot for RIMAC Seguros resulted in our winning the Salesforce Partner Innovation Award 2023. We revolutionized the customer experience and, in just six months, became the most effective channel for our strategic partner.

NTT DATA INDYCAR Series
As title sponsor, we're behind the wheel of driving transformation in motorsport
NTT DATA enhances the Indianapolis 500 with AI-powered technologies, using over 140 sensors per racecar to provide real-time insights and visualizations, improving fan engagement and operational efficiency at the Indianapolis Motor Speedway.

ClimateForce
Partnering to create the world’s first Smart Rainforest
Using NTT DATA’s Smart Management Platform technology, this groundbreaking initiative aims to regenerate a section of Australia’s Daintree Rainforest and establish sustainable and cost-effective models for environmental restoration efforts around the world.