Software Defined Vehicle

Moving to a connected, software-defined future

Automotive Innovation through Software Defined Vehicle

Software Defined Vehicles (SDVs) are revolutionizing the automotive industry by shifting from hardware-centric to software-centric designs, allowing for enhanced customization, upgradability, and advanced driver assistance. This transformation benefits consumers with improved vehicle performance and comfort, while offering businesses new opportunities for long-term lifecycle management and innovation. At the the forefront of this technological evolution, NTT DATA is strategically leveraging these advancements by focusing on enhancing both the intrinsic value of vehicles and the overall user experience.

Join Us at Automotive World Japan 2025

NTT DATA will be participating in Automotive World Japan 2025.
We will be showcasing our services in such topics as Transformation in Structure, Transformation in Software Development, Software Management and OTA Advancements, Autonomous Driving Transformation and Creating New Experiences/Solving Social Challenges at our booth. We will also hold a panel discussion on SDVs.

Event Overview: Advanced Automotive Technology Show

Date: January 22 (Wed) - 24 (Fri), 2025 10:00-17:00 (JST)

Location: Tokyo Big Sight, Japan

Highlight: DAY1 Wed. Jan 22nd 2025
15:00-15:30 JST Panel Discussion @Seminar Area4, East 4,5Hall

Explore the harmony of innovative technologies enabled by Software Defined Vehicles (SDVs) and their impact on transforming customer experiences and Service Designing.

- Global SMEs discuss the evolution of Service Designing in the SDV world.
- Highlight global use cases to illustrate how SDVs are driving and creating new possibilities.
- Examine the potential of SDVs to redefine the relationship between vehicles & customers.

Ash Howell

Senior Design Director, Visual and Emerging Design
Launch by NTT DATA

Megan Wang

Vice President, Consulting
NTT DATA China

Ayaka Yamada

Lead Service Designer, Tangity Japan
NTT DATA Japan

Day3 Fri. Jan 24th 2025
12:30-13:40 JST Executive Speaking Session : Redefining value of mobility service with a Software-First Approach

For more details, please refer to the site below.
The New Value of Mobility Created by Software-first

Stay tuned for other speakers.

Booth topics: Transformation in Structure

The automotive industry must adapt its hardware processes for SDV optimization to gain a competitive edge. NTT DATA leverages its software development and business transformation expertise to drive this change for automotive OEMs.; Transformation in Software Development

Development processes are shifting to a software-first approach as software quality directly impacts vehicle performance, value, and user experience. NTT DATA supports this transformation through continuous software development to meet dynamic market needs.; Software Management and OTA Advancements

OTA enhances vehicle performance and value over time with continuous feature updates, improvements, and personalization. Approval for safety-critical features and managing software versions for each vehicle are crucial to boosting competitiveness. NTT DATA enables advanced OTA requirements, ensuring effective and prompt updates.; Autonomous Driving Transformation

Advanced vehicle control leverages mobility and surrounding data to enable safer mobility experiences. Large-scale, AI-driven computation is essential to process vast data accurately and swiftly, with software determining performance instead of hardware specifications. NTT DATA accelerates this evolution through infrastructure and AI advancements.; Creating New Experiences/Solving Social Challenges

Electronic components and ECU integration enable richer mobility data collection. Combining this with cross-industry data such as human flow, geographic, or medical data unlocks new possibilities in analysis and value creation. NTT DATA aims to transform user experiences and solve societal challenges through SDV.