NTT DATA Named a Leader in 2024 ISG Provider Lens™ Generative AI Services (Global)

TOKYO - January 9, 2025 - NTT DATA, a global digital business and IT services leader, today announced that it has been named a leader in the 2024 ISG Provider Lens™ Generative AI Services (Global) report.

The report analyzed the strengths, challenges and competitive differentiators of 79 different providers. It found that leaders demonstrate deep domain-specific expertise, enabling them to deliver tailored GenAI offerings. Additionally, leaders benefit from partnerships with principal technology firms, leveraging their deep proficiency in LLMs, cloud platforms, data science, and best practices for model training, deployment and integration. They also prioritize the development and implementation of ethical frameworks to ensure the responsible use of AI.

Gowtham Kumar, Assistant Director and Principal Analyst, ISG, remarked, "NTT DATA's Generative AI value proposition blends advanced capabilities with a business-centric approach, leveraging verticalized solutions and the [Enterprise GenAI Management] framework to guide enterprises toward full AI-driven transformation. With scalable, production-ready solutions, cloud-agnostic infrastructure, and its GenAI TechHub, NTT DATA accelerates adoption and delivers domain-specific business value efficiently."

ISG highlighted NTT DATA's comprehensive AI services, which support clients through the development of strategies to project implementation. The company also places a strong emphasis on governance, ethical AI practices and driving innovation. The report called out NTT DATA's expertise in building LLMs tailored to industry-specific needs and creating end-to-end architectures for production-ready solutions that deliver significant value to its customers.

"NTT DATA is committed to helping companies realize business value by creating new products and services that enhance customer interactions, and revolutionize internal operations," said Marv Mouchawar, Head of Global Innovation, NTT DATA. "We recognize that Generative AI enables a more productive and prosperous society while addressing challenges such as skilled workforce shortages. With four decades of continuous AI R&D, a robust partner ecosystem, and end-to-end consulting and digital business process services-from strategy to infrastructure-we're dedicated to supporting our clients in mastering their GenAI strategies. Our approach encompasses all the critical drivers of success, including governance, ethical and regulatory considerations, technology and talent. By partnering with us, clients can confidently navigate the complexities of GenAI to drive sustainable, responsible innovation."

ISG also commended NTT DATA's ability to maximize the value of this advanced technology through its comprehensive strategy and consulting portfolio of GenAI services. The company's strong focus on governance strategies and its strategic partnership with Microsoft further enhance its ability to develop robust go-to-market strategies that support its customers worldwide.

For more information, please visit NTT DATA's Generative AI page.