Customer Experience and Relationship Management (CRM)

Optimize customer insights and empower your teams to build lasting relationships as you deliver personalized experiences with AI and automation.

A compelling customer experience is simply good business

Customer satisfaction fosters loyalty, encourages repeat purchases and generates positive word-of-mouth. Accelerate your customer relationship management (CRM) implementation and enhance customer experience with our prebuilt products and accelerators. We provide strategic advisory and road mapping services to develop a 360 view of your customers and ensure seamless omnichannel interactions. With our knowledge of CRM applications, we can help you become a leader in your industry by changing how you market to and interact with customers, and transforming the experiences you provide for them.

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Growth and customer loyalty: Why digital experiences matter

Did you know that enterprises focused on creating digital experiences grow revenue 1.4 times faster than those that aren't?

From curbside deliveries to telehealth, digital customer experiences reveal which organizations are prepared for disruption and which aren't — and it's a big divide. Disruption or not, customers, patients, constituents and partners all want one thing: superior service.

Download (PDF: 4.2MB)

We Partner with You for the Long Term

We provide strategic guidance to uncover customer insights, optimize marketing automation, enhance sales efficiency and streamline processes to maximize value.

Our goal is to create a single view of your customers and make sure your current systems can support better customer experiences. We therefore evaluate your technology landscape to recommend the best-fit CRM solutions, then customize these for your organization.

Through ongoing support and managed services, we keep you ahead of industry trends and help refine customizations, optimize processes and integrate AI-driven solutions.

Our Services

NTT DATA helps you discover the full potential of CRM with expert solutions for sales, service, marketing, AI, automation and partner management.

CRM Advisory

Maximize ROI from CRM investments with expert assessments, strategic roadmaps and technology recommendations to achieve a 360 view of your customers and drive exceptional experiences aligned with business goals.

Salesforce Automation

Empower your sales teams to boost productivity and focus on closing deals efficiently by streamlining your sales processes and automating lead management, opportunity tracking and forecasting.

Sales Engagement and Performance

Enhance sales team performance to foster stronger relationships and achieve revenue goals with tools for streamlined engagement, performance tracking and actionable insights.

Partner Management

Optimize partner ecosystems to create stronger relationships and shared success with solutions for collaboration, performance tracking and incentive management.

Configure, Price and Quote

Simplify complex quoting processes to make sales cycles faster and more accurate with tailored solutions that streamline configuration, pricing and quoting (CPQ).

Field Service Management

Empower field teams to deliver efficient, high-quality on-site service with real-time scheduling, route optimization and mobile solutions.

Customer Support Case Management

Ensure faster resolutions, improved customer satisfaction and actionable insights with streamlined case-management solutions.

Workflow Configuration and Service Optimization

Enhance operational efficiency with custom workflows, process automation and service optimization tailored to your unique business needs.

Digital Marketing and Customer Engagement

Elevate customer engagement with data-driven digital marketing solutions for marketing automation, personalization, loyalty management and omnichannel strategies. Use customer data platforms (CDPs) to unify customer insights, optimize campaigns and deliver seamless, targeted experiences across all touchpoints.

AI Solutions and Agents for CRM

Leverage AI for predictive analytics, chatbots, virtual assistants and automated insights. AI agents enhance efficiency and outcomes through customer interactions, sales recommendations and service personalization.

Our Impact

5K+

CRM experts

Our CRM team has best-practice expertise across industries and technologies, supported by 13,000+ Salesforce and 2,500+ Microsoft Dynamics certifications.

4.5K

Successful CRM projects

We drive transformation with top customer satisfaction (CSAT) results, leveraging deep expertise in vendor solutions and scalable near-shore and off-shore delivery models.

Our Tools and Platforms

Salesforce

Grow your business and transform customer experiences with Salesforce cloud-based solutions.

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Microsoft Dynamics

Optimize your CRM landscape and boost the bottom line with Microsoft Dynamics.

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SAP

Power your intelligent enterprise with SAP technology solutions.

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ServiceNow

Use this powerful platform and our expertise to create outstanding customer and employee experiences.

ServiceNow for large enterprises

ServiceNow for midsized businesses

Genesys

Implement cloud-based contact center solutions to transform and future-proof customer engagement.

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Pega

Deliver contextual customer experiences, adhere to regulatory processes and achieve economies of scale.

Case Studies

Discover how companies in various industries achieved their goals by partnering with NTT DATA.

NTT DATA

NTT DATA unlocks the potential of Salesforce

By creating applications, automations and efficient workflows using its extensive experience with the low-code/no-code solutions within Salesforce, NTT DATA amplifies the value of the platform for corporate users and clients.

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Calgary Drop-In Centre

NTT DATA implements Microsoft Dynamics 365

The Drop-In Centre is revolutionizing processes, leading to better-informed decisions and a stronger organization by centralizing data in Microsoft Dynamics 365 and providing a trusted source of information for staff.

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RIMAC Seguros

Einstein AI Bot implementation revolutionizes customer experience

Working with RIMAC, our implementation of Sales Cloud has significantly enhanced their 360 customer view, driving commercial success and a cutting-edge personalized service.

Watch the video