GenAI Consulting
Unlock the potential of generative AI by prioritizing use cases, designing responsible solutions, and adopting AI training and organizational change management.
A comprehensive approach to GenAI transformation
We help you navigate the strategic, ethical and organizational implications of generative AI to ensure transformative and sustainable business value. Our comprehensive approach covers strategy and governance through to execution and change management. Our experts provide insight-led guidance, integrate ethical principles, identify and prioritize key use cases, and conduct cost-benefit analyses. We also help select the best deployment models and technology vendors and ensure a smooth transition with cultural and technical training. Let us guide your GenAI journey to lasting business success.
Global GenAI Report
NTT DATA's landmark GenAI study
Unlock the power of GenAI. Our landmark study, featuring insights from 2,300+ leaders across 34 countries and 12 industries, provides unparalleled insights into the current and future state of GenAI, including the latest trends, challenges and opportunities. Get expert perspectives and benchmark your organization against top performers.
Our Approach
With 40+ years of AI-focused R&D and a leading team of experts in AI, data science and business strategy, NTT DATA can help you harness the full potential of GenAI.
Assessment and planning
Following an assessment of your AI landscape and business needs, we help identify and prioritize GenAI use cases and tailor a strategy to integrate GenAI into your operations.
Roadmap development
A comprehensive roadmap includes steps to define your needs, select the right technology, gather data, create a proof of concept, train the model, integrate it into the application and create continuous feedback.
AI solution design
We collaborate with you to choose the right models, algorithms and tools for a prototype, and a model we can train using responsible GenAI principles, always prioritizing the user experience.
Implementation support
From pilot projects to full-scale GenAI deployments, we provide end-to-end support to ensure your GenAI solutions are implemented successfully with minimal disruption.
Technology and innovation
We leverage the latest advances in technology to drive GenAI innovation. Solutions are designed to integrate seamlessly with existing systems and processes.
People and culture
Our consulting services focus on fostering a culture of innovation and ensuring your team is trained and equipped to leverage GenAI effectively.
Compliance and Governance
We help you navigate the complex landscape of GenAI ethics, safety and compliance. Our solutions are designed to meet the highest standards of data privacy and security.
Responsible AI
We prioritize the ethical use of AI, ensuring that your GenAI initiatives are transparent, fair, and aligned with your values and those of your stakeholders.
Our Services
GenAI Strategy and Governance
Align GenAI initiatives with organizational objectives and establish governance and ethical principles for responsible, compliant AI deployment.
Data Readiness Assessment
Evaluate your data quality, quantity and structure to ensure optimal performance of GenAI solutions.
Strategy Execution
Identify and prioritize GenAI use cases, define business cases and conduct cost-benefit analyses to drive strategic execution and maximize ROI.
Technology Strategy
Optimize your technology stack, design scalable architectures, establish robust data governance, embed key principles and future-proof your AI solutions.
Change Management
Empower your team with training, communication and cultural shifts to foster a positive environment for successful adoption and employee proficiency.
Our Impact
80%+
Adoption rate of GenAI initiatives
80%
Positive feedback on GenAI adoption programs
320%
ROI in Copilot adoption programs
There should be no GenAI strategy separate from a business strategy. The goal shouldn't be just to have these strategies in place but also to understand how they combine within the organization and to have the right culture to solve your business challenges in the best way possible.
— David Pereira, Chief GenAI Officer, Europe and Latin America, NTT DATA
Case Studies
Discover how companies in various industries solved their challenges by partnering with NTT DATA.
MASORANGE
Generative AI boosts productivity at MASORANGE
NTT DATA implemented Microsoft Copilot at MASORANGE, significantly enhancing the management of daily tasks for the telco company's employees. With an 80% adoption rate and an average of three hours per month saved by each employee, it fostered a new organizational culture.
Virgin Media O2
Information discovery acceleration: a moonshot realized
Lessons learned from our work enabling Virgin Media O2 to extract new value from enterprise IT documentation.
Global beverage leader
Global beverage leader revolutionizes retail trade spend with GenAI
From a $5 billion annual budget for promotions, signage and sales activities being managed by cumbersome spreadsheets to a decision-driven analytics solution, we helped our client empower decision-making and unlock $10 million in revenue.
Industry Recognition
Our Partners
NTT DATA has a robust, two-pronged partnership strategy for generative AI. We leverage our expertise and strong relationships with hyperscalers to quickly build and execute solutions. Additionally, we cultivate deep knowledge and experience with other key platform and tool vendors to bring a broad array of technology capabilities to each solution we build. This combination enables NTT DATA to offer client-specific solutions that deliver business outcomes in rapid timeframes.
Resource Library
Explore our latest research, insights, guides and news on the most crucial topics in GenAI.
Meet Some of Our Experts
