GenAI Industry Services
Enhance productivity and drive innovation with specialized GenAI industry services, offering full-stack support from infrastructure to user interfaces.
Exponential value with vertical GenAI
Enhance your business operations and drive innovation with specialized, industry-specific GenAI solutions that address advanced operational needs. By tailoring architectures and AI models and leveraging unique data assets, we build solutions that deliver exponential value.
NTT DATA's full-stack GenAI industry services include architecture design, technology and vendor selection and model training, deployment and management. Our solutions integrate with business applications in all industries, including healthcare, insurance, financial services and manufacturing.

POV PAPER
Generative AI unveiled: understanding the complexities and opportunities
Discover the transformative power of GenAI in this POV that explores the evolution, groundbreaking capabilities and ethical challenges of this innovative technology. Learn how it's reshaping industries with applications in content creation, automation and more. Uncover strategies for responsible implementation to unlock AI's full potential.

Our Approach
We partner with clients to create GenAI solutions tailored to your industry's unique challenges and opportunities. These industry-specific solutions offer a significant opportunity to get ahead by solving complex problems that generic models can't handle. From automating specialized processes to redefining customer engagement, our GenAI industry services empower clients to innovate and lead in their markets.
Deep domain expertise
Our approach begins with understanding your sector's nuances, business goals and specific use cases.
Industry use cases
Unlike general-purpose AI models, we design industry GenAI models for a narrower set of use cases to improve accuracy, address security and privacy needs and reduce advanced prompt-engineering needs.
Vertical GenAI models
We can build domain-specific GenAI models or fine-tune existing general-purpose foundational models trained on a specialized domain-relevant dataset and optimized to your industry business functions.
Technology ecosystem
We select and integrate the best tools, vendors and frameworks for your platform.
Scalable deployment
Our team ensures smooth deployment with a focus on scalability, security and performance.
Our Impact
2X
Sales increase
L'Oréal's digital channels with NTT DATA's conversational AI
30%
Savings in modernization projects
Using NTT DATA coding for financial client
80%
Adoption rate by a telco's employees
Saving three hours per month per employee
Our Tools and Platforms
TechHub
NTT DATA's GenAI TechHub offers integrated, prequalified GenAI prototypes and solutions to minimize complexity, reduce risk and speed adoption. These scale efficiently on Microsoft Azure, AWS and Google Cloud.
aXet
aXet, an open platform, boosts our delivery teams' productivity and agility and democratizes and synergizes the use of GenAI in the software development lifecycle for app development and app modernization.
tsuzumi
tsuzumi is a lightweight, small language model designed to excel in Japanese language processing, with the added capability of handling both Japanese and English.

Working with NTT DATA was remarkable. First, because they were committed to the project to the point of understanding exactly what we needed, and second, because they provided us with a solution that evolved into what it is today.
— Arturo Pérez Wong, General Manager CPD CERAN, L'Oréal Chile
Case Studies
Read how companies in various industries solved their challenges by partnering with NTT DATA.

L'Oréal
NTT DATA partners with L'Oréal to enhance its digital shopping experience with AI
Lore, a beauty advisor powered by NTT DATA's conversational AI platform, offers personalized customer service and product recommendations that can be ordered on the fly.

Almirall
NTT DATA unleashes the potential of Microsoft Azure Open AI Services at Almirall
NTT DATA coding was successfully used with Microsoft Azure Open AI for this pharmaceutical leader.

CPS
Using GenAI to reduce delays across the justice system
The CPS is responsible for reviewing more than 450,000 cases every year. Balancing the acceleration of the case review process, whilst maintaining legal rigour helps drive transformation of their core business.

MASORANGE
Generative AI boosts productivity at MASORANGE
NTT DATA implemented Microsoft Copilot at MASORANGE, significantly enhancing the management of daily tasks for the telco's employees. With an 80% adoption rate and an average of three hours per month saved by each employee, it fostered a new organizational culture.

Global beverage leader
Global beverage leader revolutionizes retail trade spend with GenAI
With a $5B annual budget for promotions, signage and sales activities managed by cumbersome spreadsheets, we created a decision-driven analytics solution to highlight actions that would increase revenue.
Industry Recognition
Our Partners
NTT DATA has a robust, two-pronged partnership strategy for GenAI. We leverage our expertise and strong relationships with hyperscalers to build and execute solutions quickly. Additionally, we cultivate deep knowledge and experience with other key platform and tool vendors to bring a broad array of technology capabilities to each solution we build. This combination enables NTT DATA to offer client-specific solutions that deliver business outcomes in rapid timeframes.






Resource Library
Explore our latest research, insights, guides and news on the most crucial topics in GenAI industry services.






Meet a Few of Our Experts
Meet the driving force behind our GenAI industry services. Our team is committed to navigating the industry's challenges and delivering innovative solutions.
